One of the most important things a business needs to do in uncertain times is to monitor changes in the marketplace constantly and to respond to those changes quickly. Information becomes out-of-date so rapidly that powerful, online analytical tools are essential for planning. Today’s “A” customer may be gone next month. The business
needs to be able to constantly refresh the answers to questions like the following:

• Who are my most profitable customers?
• Where is the largest volatility in my demand?
• Which large volume customers are not contributing proportionately to revenue?
• Are our most important customers getting our worst customer service?
• How can I segment my products and/or customers to make better use of my working capital?

Zemeter’s Business Analyst allows continual examination of these and other critical questions, not only across the business as a whole but also on any desired “slice” of the business (say, by region or product line). As any S&OP leader will tell you, up-to-date answers to questions like these are key to the business’s ability to rationalize price structures and product offerings.

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